Following the publication of OVL Container’s latest op-ed, the logistics and port technology community has taken notice. Highlighted by Port Technology International, the article calls for a shift toward people-first digitalization in global logistics. Rather than just embracing technology for technology’s sake, the focus is on using smart tools to reduce complexity and support those who keep supply chains running. Below is a summary of the media coverage.

Port Technology International, June 24 2025

In this expert op-ed, Chen reflects on the tension between human experience and technological innovation within global logistics. She argues that while AI, automation, and digital tools are revolutionizing the industry, their true value lies in supporting human intelligence, not replacing it.

The piece highlights how today’s supply chain professionals face increasing complexity, uncertainty, and burnout. According to Chen, the key to sustainable growth lies in adopting technologies that reduce friction — not add to it. Examples include:

• AI-based forecasting to optimize container flows and reduce repositioning,
• Dynamic pricing engines that improve leasing efficiency,
• Integrated booking systems that let people focus on what truly needs their attention.

Rather than chasing trends, Chen recommends starting small: upgrading ERP systems, embracing predictive analytics, and implementing automated customer service tools. The goal is clear — make logistics life easier, not harder.

“Embracing AI is not about replacement, it’s about orchestration. We need tools that turn complexity into clarity.”
— Sijia Chen, OVL Container

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